CASE STUDY

Articles about CASE STUDY on Eduardo Woetter

CASE STUDY2026-04-09

The Price Placebo: Why Charging More Increases the Quality of Your Service

Why do cheap clients complain so much? Discover the neuromarketing experiment that proves how the Price Heuristic and Expectation Bias physically alter your client’s experience. Charging a premium price improves your service.

CASE STUDY2025-11-21

The Anatomy of a $2.4M Pipeline: A Corporate Case Study on Zero-Click Content and Cognitive Friction Eradication

The empirical anatomy of a frictionless B2B funnel. Discover how a technology enterprise generated a $2.4 million pipeline by exclusively deploying zero-click content to eradicate cognitive friction and maximize native retention.