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Articles about MARKETING on Eduardo Woetter
When you use difficult words, your client doesn’t think you’re smart; they get confused and leave. Understand the Curse of Knowledge in Behavioral Economics and discover why clarity is the most lethal sales weapon on the market.
Why do people pay more for bad services with beautiful presentations? Understand how Behavioral Economics explains the Halo Effect, and discover why the visual first impression is the ultimate dictator of your selling price.
The era of forcing outbound clicks is over. Understand the economic and behavioral architecture behind Zero-Click Content and how to eradicate cognitive friction to dominate native retention on closed platforms and AI-driven search engines.