Tag

Mental Models

A vertically split image contrasting two distinct objects and environments. On the left side, a worn, dented olive-green thermos stamped with "JOB SITE RATED" sits on a rough, dirty wooden workbench scattered with metal shavings, hammers, and workshop tools in a dimly lit setting. On the right side, a pristine matte pastel pink tumbler labeled "LIFESTYLE" with a clear lid and metal straw rests on a clean white marble countertop. Next to the tumbler is a chic cream-colored leather handbag with a gold clasp and chain strap in a bright, sophisticated setting.

From Tool to Fashion Icon: The Mental Model Behind Stanley's $750 Million Empire

Stanley went from $70 million to $750 million by ignoring their own 100-year planning. Understand how the Mental Model "The Map is Not the Territory" and Behavioral Economics dictate who survives in the market.

2025-12-04 · 4 min

A man in a grey suit and black tie sits at a dark marble office desk, holding a glowing golden compass in both hands and looking intently at it. To the right on the desk is a pile of e-waste, including rusty smartphones, a tablet with a cracked screen, and tangled cables. The man is focused on the glowing compass. The background is a modern office environment with large windows overlooking a city.

Marketing

The Death of Tools: 3 Mental Models Worth More Than an MBA

Collecting certificates for new tools is a declaration of insecurity. Discover the 3 Mental Models (including Elon Musk's First Principles) that separate desperate amateurs from true elite strategists.

2025-12-02 · 4 min