MARKETING is not guesswork; it's STRATEGY!

Tag B2B Communication

Two men in a corporate conference room with large windows overlooking a city skyline in the background. On the left, a man in a dark blue suit and striped tie leans forward with a wide grin, enthusiastically pointing at a whiteboard covered in mathematical formulas, equations, flowcharts, and colorful graphs. On the right, an older man in a gray suit sits at the dark wooden table with his head bowed, pressing his fingertips to his temples in a gesture of frustration or stress. On the table in front of him are documents, a black smartphone, and a clear glass of water.

The Curse of Knowledge: Why Being Too Technical Scares Away Your Client

When you use difficult words, your client doesn't think you're smart; they get confused and leave. Understand the Curse of Knowledge in Behavioral Economics and discover why clarity is the most lethal sales weapon on the market.

Eduardo Wöetter
Tuesday, April 14th, 2026

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