MARKETING is not guesswork; it's STRATEGY!

Category PERSONAL BRANDING

PERSONAL BRANDING

Narrative Architecture and Tactical Framing: The End of the Conventional Resume and the Rise of Monopolistic Positioning

A white man with short dark brown hair and light eyes, wears a dark charcoal suit with a white dress shirt and black tie. He has a beige lapel microphone near his mouth and gestures with his hands clasped together in front of him while delivering a presentation. A large blue-white projection screen is visible in the background, and blurred audience members appear in the foreground.

The corporate market does not price your technical competence; it prices the framing you apply to it. Discover how behavioral economics and narrative architecture can destroy the commoditization of your resume and establish a monopolistic positioning, shielding your value and attracting only high-ticket opportunities.

Eduardo Wöetter
Wednesday, April 22nd, 2026

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