Tag

Cognitive Bias

Artigos sobre Cognitive Bias em Eduardo Wöetter

MARKETING2026-04-14

The Curse of Knowledge: Why Being Too Technical Scares Away Your Client

When you use difficult words, your client doesn’t think you’re smart; they get confused and leave. Understand the Curse of Knowledge in Behavioral Economics and discover why clarity is the most lethal sales weapon on the market.

MARKETING2026-04-07

The Mathematics of Aesthetics: How the Halo Effect Makes Your Client Pay More

Why do people pay more for bad services with beautiful presentations? Understand how Behavioral Economics explains the Halo Effect, and discover why the visual first impression is the ultimate dictator of your selling price.