positional goods · Strategic Marketing by Eduardo Wöetter

A silver stainless steel luxury Rolex Submariner watch with a black dial and green bezel, displayed on a dark green velvet cushion inside a glass case. To the right of the watch, a small brushed silver metal plaque displays the engraved text "Exhibition Only - Waitlist Closed". Focused lighting highlights the watch and plaque against a dark, reflective background, creating a high-end boutique atmosphere.

The Rolex Strategy: Why Refusing Customers Exponentially Increases Your Demand

Making sales easy is the shortcut to commoditization. Understand the Rolex Strategy and discover how to create artificial scarcity, reject clients, and use psychological friction to drastically inflate demand and brand authority.

2026-02-26 · 5 min