Tag

Perceived Value

Articles about Perceived Value on Eduardo Woetter

CASE STUDY2026-04-09

The Price Placebo: Why Charging More Increases the Quality of Your Service

Why do cheap clients complain so much? Discover the neuromarketing experiment that proves how the Price Heuristic and Expectation Bias physically alter your client’s experience. Charging a premium price improves your service.

MARKETING2026-04-07

The Mathematics of Aesthetics: How the Halo Effect Makes Your Client Pay More

Why do people pay more for bad services with beautiful presentations? Understand how Behavioral Economics explains the Halo Effect, and discover why the visual first impression is the ultimate dictator of your selling price.