Marketing Autopsy · Strategic Marketing by Eduardo Wöetter

Photograph of a dimly lit executive conference room with large windows showing a nighttime city skyline view. In the foreground and in sharp focus on a long wooden table, there are architectural blueprints, printed financial reports with charts, a tablet displaying a red downward-trending quarterly performance graph, along with a ruler, pen, and eyeglasses. In the slightly blurred background, two men in business suits are seated at the table conversing.

The Marketing Autopsy: Dissecting Strategic Failures to Prevent Corporate Mortality

Most companies bury their corporate failures, wasting the richest opportunity for business intelligence available. Discover how to apply the Marketing Autopsy protocol to combat lethal Survivorship Bias and transform failed campaigns into structural competitive advantages.

2025-12-16 · 7 min