Locksmith Paradox · Strategic Marketing by Eduardo Wöetter

A man wearing a dark suit and white shirt uses a digital device to unlock a high-tech lock on a metal door. The device emits a blue light beam directed into the center of the mechanism, which features exposed metal gears and futuristic panels illuminated by glowing blue lines. The background of the image is blurred, revealing a modern environment with cool tones and corporate lighting.

The Locksmith Paradox: How the Labor Illusion Dictates Value Perception and Pricing

Extreme efficiency can destroy your profit margins. Understand the Locksmith Paradox and discover how the Labor Illusion and Operational Transparency are vital tools to increase value perception, justify premium pricing, and align your competence with consumer psychology.

2026-03-03 · 6 min