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HBR Case Studies

Top-down photograph of three rectangular mobile devices resting on a white marble surface with grey veining. The devices are arranged diagonally, increasing in size from left to right. The smallest device on the left has a clean, brushed silver metal finish. The middle device is dark grey and features a heavily scratched and worn texture. The largest device on the right displays a pristine, glossy black surface that reflects light. All three show charging ports and speaker grilles on their bottom edges. Soft lighting highlights the contrasting materials and casts clear shadows beneath each device.

Dominance in Action: How Apple and The Economist Orchestrate the Decoy Effect

We dissect how global giants like Apple and The Economist utilize asymmetric dominance and null options to force upsells and boost ROI.

2026-03-12 · 5 min