Choice Architecture · Strategic Marketing by Eduardo Wöetter

Vertically split photograph showing a stark contrast of an urban street. The left half displays a vibrant daytime scene illuminated by golden sunlight reflecting off large glass skyscrapers, with several people in business attire walking along clean sidewalks. The right half shows a dark, deserted version of the same location in cool, blue tones, with trash scattered across the asphalt and a concrete wall covered in graffiti on the right, creating a bleak and decaying atmosphere.

A Tale of Two Strategies: How Psychological Framing Dictates the Fate of Identical Products

Identical products, radically opposed results. Discover "A Tale of Two Strategies" and learn how to utilize the science of the Framing Effect to surgically manipulate perceived value and dominate your market through modern behavioral economics.

2025-12-18 · 7 min