Who writes
I am Eduardo Wöetter, a marketing strategist. I work with positioning, content strategy and behavioral economics applied to business — and this site is where I turn that practice into articles you can apply.
(Edit this text in the admin panel: tell your track record, clients or industries, results and credentials. The more concrete, the more authority — both Google and readers weigh this.)
What you will find here
- Positioning and narrative: how to own a unique space in the customer's mind;
- Behavioral economics: the biases and heuristics that decide purchases before reason does;
- Content strategy: from zero-click to B2B pipeline.
Reach me
Consulting, talks, partnerships or a good marketing conversation: use the contact page or write to [email protected].