Eduardo Wöetter

Eduardo Wöetter

Tag Resilience

Marketing

The Benefit of Chaos: Why You Should Hope Something Goes Wrong Today

Realistic 3D rendering of a minimalist museum gallery featuring three white marble pedestals lined up side by side. The first pedestal, on the left, has a plaque reading "1 FRAGILE" and holds a shattered crystal goblet. The second pedestal, in the center, has a plaque reading "2 ROBUST" and displays a rough, intact granite stone. The third pedestal, on the right, has a plaque reading "3 ANTIFRAGILE" and showcases a small bronze statue of a Hydra; a severed head lies at the base, while two new heads are sprouting from the cut neck.

It's not enough to be resilient. Learn the concept of "Antifragility" from Nassim Taleb and discover why the obsession with efficiency makes your business vulnerable to chaos, while redundancy makes it invincible.

Eduardo Wöetter
February 24, 2026