Tag Pricing Psychology

Marketing

The Chivas Regal Effect: Why Doubling Your Price Might Be Your Best Sales Strategy?

Discover the Chivas Regal Effect and learn why doubling your prices might be the best sales strategy. Understand the psychology behind pricing and stop competing for pennies.

Eduardo Wöetter
March 3, 2026

Case study, Marketing

How Nespresso Sells Coffee for $200 a Kilo (And You Think It’s Cheap)

This image is a split-screen photograph comparing two presentations of coffee. The left half shows a messy pile of dark brown ground coffee powder spilled directly onto a rustic, worn wooden plank surface. A simple, rectangular cardboard price tag tied with twine rests near the pile, with "$0.10" handwritten in black marker. The lighting is natural and even. The right half is a high-contrast, luxurious shot. A single, gleaming gold Nespresso-style coffee capsule levitates magically above a black velvet pedestal. A focused beam of light from above makes the capsule sparkle. Below it, a polished gold metal price tag with engraved text reads "$0.80". The background is dark and out of focus, emphasizing the capsule as a premium product. The entire composition dramatizes the difference in perceived value between raw coffee and a packaged single-serving capsule.

Discover how Nespresso transformed a cheap commodity into a $160/kg luxury product using price reframing psychology.

Eduardo Wöetter
January 29, 2026