Eduardo Wöetter

Eduardo Wöetter

Tag Friction Strategy

Case study, Marketing

Why Netflix Killed Blockbuster (Hint: It Wasn’t the Internet)

A split-screen composition contrasting media consumption eras. On the left, set against a dark background and labeled "The Past," stands a weathered, dusty blue and yellow VHS tape featuring a large red sticker that reads "LATE FEE: $40." On the right, set against a clean, soft-lit background and labeled "The Future," a sleek, modern tablet floats in mid-air, displaying a crisp Netflix interface with a glowing "Watch Now" button.

Blockbuster profited from fines; Netflix profited from convenience. Discover how eliminating friction (and not just streaming) was the true cause of an empire's fall.

Eduardo Wöetter
February 12, 2026