Tag Disruptive Innovation

Case study, Marketing

Chaos Monkey: Why Netflix Pays Engineers to Break Their Own Servers

Split-screen image showing two contrasting scenes with a cyberpunk aesthetic. On the left, a chaotic server room filled with smoke, sparks, and red warning lights. A holographic monkey made of glowing green computer code is violently pulling cables from the server racks. A wall of digital glitches separates the two halves. On the right, a calm, dark living room illuminated by cool blue light. A smiling man relaxes on a couch, holding a remote and watching a movie titled "THE SECRET AGENT" on the TV screen. Three cats are resting nearby: an orange cat on the couch, and a black cat and a black-and-white cat (tuxedo) on the rug. Smooth, glowing neon light trails in blue and purple weave through the living room space.

Netflix doesn't stay online because it has perfect servers; it stays online because it deliberately shuts them down. Understand the brilliance of Chaos Engineering and learn how to vaccinate your company against crises.

Eduardo Wöetter
February 26, 2026

Case study, Marketing

Why Netflix Killed Blockbuster (Hint: It Wasn’t the Internet)

A split-screen composition contrasting media consumption eras. On the left, set against a dark background and labeled "The Past," stands a weathered, dusty blue and yellow VHS tape featuring a large red sticker that reads "LATE FEE: $40." On the right, set against a clean, soft-lit background and labeled "The Future," a sleek, modern tablet floats in mid-air, displaying a crisp Netflix interface with a glowing "Watch Now" button.

Blockbuster profited from fines; Netflix profited from convenience. Discover how eliminating friction (and not just streaming) was the true cause of an empire's fall.

Eduardo Wöetter
February 12, 2026

Case study, Marketing

A Tale of Two Strategies: Why Kodak Died and Magalu Became a Giant

Imagem dividida verticalmente com o texto central 'O PASSADO. VS. O FUTURO'. O lado esquerdo, em tons de cinza e sépia, mostra uma câmera fotográfica antiga da marca Kodak, estilo fole, abandonada em uma prateleira de madeira coberta por espessas teias de aranha e poeira. O lado direito, vibrante e futurista, exibe um smartphone inclinado com a tela azul brilhante mostrando o logotipo 'Magalu'; dele saem rastros de luz azul neon e várias caixas de papelão flutuantes (encomendas), sugerindo velocidade e tecnologia.

A strategic comparison between Kodak's failure and Magazine Luiza's success. Understand why the fear of cannibalization destroys companies.

Eduardo Wöetter
December 18, 2025