Tag Digital Transformation

Case study, Marketing

Why Netflix Killed Blockbuster (Hint: It Wasn’t the Internet)

A split-screen composition contrasting media consumption eras. On the left, set against a dark background and labeled "The Past," stands a weathered, dusty blue and yellow VHS tape featuring a large red sticker that reads "LATE FEE: $40." On the right, set against a clean, soft-lit background and labeled "The Future," a sleek, modern tablet floats in mid-air, displaying a crisp Netflix interface with a glowing "Watch Now" button.

Blockbuster profited from fines; Netflix profited from convenience. Discover how eliminating friction (and not just streaming) was the true cause of an empire's fall.

Eduardo Wöetter
February 12, 2026

Case study, Marketing

A Tale of Two Strategies: Why Kodak Died and Magalu Became a Giant

Imagem dividida verticalmente com o texto central 'O PASSADO. VS. O FUTURO'. O lado esquerdo, em tons de cinza e sépia, mostra uma câmera fotográfica antiga da marca Kodak, estilo fole, abandonada em uma prateleira de madeira coberta por espessas teias de aranha e poeira. O lado direito, vibrante e futurista, exibe um smartphone inclinado com a tela azul brilhante mostrando o logotipo 'Magalu'; dele saem rastros de luz azul neon e várias caixas de papelão flutuantes (encomendas), sugerindo velocidade e tecnologia.

A strategic comparison between Kodak's failure and Magazine Luiza's success. Understand why the fear of cannibalization destroys companies.

Eduardo Wöetter
December 18, 2025