How Coca-Cola Invented Christmas (Or at least, the Santa you know)
Discover how Coca-Cola helped shape the modern image of Santa Claus to solve a seasonality problem and created the biggest branding case in history.
Month December 2025
The Neuroscience of Christmas: Why Your Brain Buys What It Doesn’t Need in December
Understand the psychological triggers (Scarcity, Reciprocity, and Halo Effect) that make Christmas the biggest retail date and learn how the brain decides to buy.
A Tale of Two Strategies: Why Kodak Died and Magalu Became a Giant
A strategic comparison between Kodak's failure and Magazine Luiza's success. Understand why the fear of cannibalization destroys companies.
The Marketing Autopsy: How to Kill “Zombie Projects” and Double Profit in 2026
Learn how to do a year-end marketing audit. Use the Keep, Kill, Double method to eliminate zombie projects and focus on ROI for 2026.
How a Musician Became a Millionaire Eating Peppers
Learn from Chili Klaus how to use the Content Tilt strategy to differentiate your content in a saturated niche and build a millionaire business.
The Sweet Spot: Why Your Content Is Ignored
Is your content ignored? Discover Joe Pulizzi's "Content Tilt" and "Sweet Spot" concepts and learn how to differentiate yourself in a saturated market.
How a Tool Brand Became a Fashion Icon (The “Map vs. Territory” Mental Model in Practice)
See how Stanley used the "Map is not the Territory" mental model to break out of a construction niche and generate $750 million as a lifestyle icon.
Stop Learning Tools: 3 Mental Models Worth More Than an MBA
Discover the 3 mental models (First Principles, Map vs. Territory, and De-biasing) that replace the need to learn new tools every day.