Happy 2026!
Today is the global day of motivation.
Gyms are selling memberships like never before. People are buying new notebooks. Resolution lists are full.
It’s a beautiful energy. But, as strategists, we know an inconvenient truth:
Motivation is a finite resource.
It is like a car starter: it serves to overcome inertia, but it won’t get you 1,000 miles. What takes us far isn’t motivation; it’s systems.
In 2025, we dissected together what makes brands and professionals grow. We saw it wasn’t luck. It was method.
For 2026, my invitation to you isn’t “be more motivated.”
My invitation is: be more strategic.
- May you swap the search for “hacks” for the search for foundations.
- May you stop chasing vanity metrics and focus on business metrics.
- May you have the courage to kill what doesn’t work (remember the Zombies?) to make room for the new.
Thank you for allowing me to be your strategic “copilot” during the past year.
I have big plans for this year’s content, and I am very happy to have you in this trench with me.
Drink water, rest, and get ready.
The year has started.
Best regards,
Eduardo Wöetter
